Awards Council

Director
Athena Stonecare

Becca Cranfield is Co-Director of Athena Stonecare, leading specialists in natural stone restoration and maintenance. Since taking on the role in 2018, she has overseen the development of the business, growing from a team of 1 to 5 in 3 years. By establishing partnerships with Stone Suppliers, Property Managers and Interior Designers, Becca has secured the company’s position as a supplier to the Prime and Super Prime Property Sector. Athena Stonecare are hugely passionate about the ongoing care of your stone is important to us and so have developed a suite of advice and guidance on how to maintain the finish of your stone. This is distributed through stone suppliers across the UK and is also available to anyone who works with natural stone. Athena Aftercare is available free of charge to anyone who requests a copy and outlines all of Athena Stonecare’s top tips on how to ensure that the beauty of your stone endures from the minute it is installed. Becca has also made huge strides for the company within the Stone Industry, winning Stone Federation accreditation for Athena Stonecare.

In 2022 Becca became Co Chair of Women In Natural Stone, a Stone Federation led initiative aiming to create an opportunity for women within the natural stone industry and wider architectural and construction sectors to connect. The group also aims to encourage the next generation of women into a career in stone. As a firm believer in the power of relationships, she has become a powerful networker within the construction sector.

In 2021 Becca launched a property networking group in Buckinghamshire and established a series of events in London specifically for women in interiors, property and construction.

Founder
DMC

David is the founder of wellbeing PR agency DMC. With over 13 years of experience in leading agencies and brands in London across the fashion, beauty, lifestyle and wellness arena, helping support global brands and start-ups with media communication, editorial placements, social media curation and influencer engagement.

Alongside this, David Mahoney is also a qualified counsellor, using this to embrace a holistic method of approaching communications, between all collaborators, stripping away the traditional agency model for a more personalised and personable approach, using the therapeutic skills of active listening, empathic understanding and reading the nuances between the lines.

Head of Technical Services
The British Institute of Cleaning Science

Behind the softly spoken Yorkshire accent, Denise brings a wealth of experience in the cleaning and hygiene industry to the BICSc team.

With over 40 years’ experience – from hotel housekeeping through to running her own company with contracts across the UK – Denise is always ready to pass on that knowledge to both experienced and non-experienced cleaning operatives. She never judges people on the questions they ask, just calmly and clearly explains what they want to know.

One of her passions is the care of hard floors and she is happiest when in control of a rotary machine – be it light buffing of a floor or stripping it back and re-applying a coat of polish.

Co-Founder
Less Is More Consulting

First & foremost I am a Mumpreneur to 2 little ladies Lilly & Cadi Mae. I set up Less Is More Consulting with my amazing fellow Mumpreneur Sophie Doran as we needed to simplify our own lives as busy working parents and because we genuinely care and enjoy making things happen for others.

Through leaving our corporate careers we are incredibly grateful we can now do both by implementing solutions to step change business growth and being able to be more present for our families.

With over 45 years’ experience across FMCG organisations across all sectors / segments we consistently saw businesses overcomplicate their ways of working, and this led to ineffective delivery. We simplify, we cut through & we make change happen…..

On a personal level my passions are supporting charities close to my heart , and being an active ally on all areas of ED&I but especially mental health, fertility, menopause and neurodiversity.

CEO
Product of Change

Helena is the CEO of Product of Change. Her stratospheric career in licensing has seen her work with the biggest entertainment brands on the planet, including Mattel and the the National Geographic. She knows the industry inside-out. She holds qualifications from the University of Cambridge’s course in Business Sustainability Management as well as Circular Econimic Business Practices from the Ellen MacArthur Foundation.

Helena is a driving force for cross-industry and cross-sector collaboration, making her well-versed across the expansive subject of industry sustainability.

Founders
MAKAGROUP Services

Our names are James and John, and we are the co-founders of MAKAGROUP Services. We are a cleaning company that specialises in cleaning commercial properties, residential homes, and student accommodations.

We started the business in October of 2023 year, initially focusing on providing services for students. However, we quickly realized that students don't prioritize cleaning services as much as we expected. As a result, we decided to expand our offerings to include commercial and residential properties.

We have been able to grow a large social media following by "cleaning places nobody asked us to clean." This unique approach has helped us gain visibility and connect with a broader audience.

Editor
HomeStyle Magazine

Kirstie is Editor of HomeStyle magazine, the UKs trend-leading interiors title for young homeowners looking for savvy design tips, expert advice and inspirational style on an affordable budget.

She is passionate about interior design, upcycling and the power of decluttering and organisation to transform our spaces.

Kirstie has recently completed her third home renovation, and when she doesn’t have a paintbrush in hand is on the look out for must-have homewares and brilliant hacks.

She regularly tests everything from electricals to eco sponges to provide honest reviews for HomeStyle and www.yourhomestyle.uk.

Ambassador
HoardingUK

I am so excited to have been asked to be involved with the Clean & Tidy Awars, as a person who is living with an overwhelming collection aka overwhelming hoard.

This knowledge is shared from my own experience of 30 years or so - it is not just about clearing a hoard or cleaning a property, these are both important, it is also about decluttering and clearing the Mind and finding out the 'WHY'. My journey began when I attended a Hoarding Support Group run by a local charity, Mary Francis Trust, for about 2 years. I can never thank my local GP enough for having this knowledge and sharing it with me - my 'road of recovery' could begin but only after my 'road of recognition' had begun.

I speak really openly about hoarding disorder/behaviour, to share my knowledge and experience to hopefully help others to know that where there is hope, and a desire to change, there is help. I appeared in an episode of Hoarders: Buried Alive for Channel 5, produced by Crackit Productions. I was one of the first people to 'speak up and speak out' about the effects of hoarding disorder/behaviour. They did not clear/clean my house as that's not the single answer, there is normally much more to think about and discuss.

I want more people to understand the 'condition' is not a lifestyle choice, there is often a reason WHY and this needs to be addressed, like most life coping mechanisms/addictions, although a hoard is very visible and can be very overwhelming. I am very much about 'regaining my sparkle' and being on my journey out of the darkness, struggling with mental health, depression and sadness and now moving forward in my life and I want to share my knowledge, to create more awareness and help others.

Founder & CEO
Little Barn Door

Natalie Evans is the Founder & CEO of award-winning home staging specialist Little Barn Door. Since establishing her business in late 2018, Natalie has touched the lives of homeowners across the UK with her unique and inspiring approach to property sales. Her experience with homeowners has led her to explore the power of positivity and mindset on home-selling outcomes, bringing her 2022 book and podcast series Happy Home Sale to life.

Alongside leading her own home staging brand, Natalie serves as the President of the Home Staging Association UK & Ireland, fostering community, collaboration, and career opportunities for home staging professionals.

DJ & Founder
Mums That Rave

Mums That Rave was founded in 2019 by Nikki Beatnik, DJ Producer songwriter & creative from London.

Nikki has DJ’d all over the world in 70+ countries, run legendary parties and club nights in London and is Tour DJ for RnB star Kelis. She has spun for global brands from Guiseppe Zanotti to Porsche H&M to Karl Lagerfeld, The British Fashion Awards, Glastonbury and parties for JLo, Diddy, Jay Z & Beyonce and Jay Z.

Marketplaces consultant
TymeOnline

I am really excited and honoured to be asked to join the Clean & Tidy Home Show Awards Council!

A little bit about me - I have worked in e-commerce for over 20 years specialising in marketplaces with roles at Amazon, ebay and as a consultant for brands wishing to sell online. I help to advise brands on the best routes to market for their particular products – a landscape that is constantly evolving. Established platforms such as Amazon and ebay are great options, but new opportunities such as B&Q, Tesco, The Range, Debenhams and Tiktok are shaking up the market. In my own time, I love long walks, the theatre, modern art and keeping fit. In addition, I am focused on decluttering my living/work space, which involves constant clear-outs, attractive storage solutions and a reduction in buying new things. I also like to clean in a time- efficient manner and without using harmful chemicals.

Founder
Sorted!

Siân Pelleschi founded Sorted! – a decluttering and organising service – in 2016. Located in Stockport, she covers the North West of England in person and the world virtually. She takes a firm but fair approach to help those who are struggling with their space – both physically and mentally – and believes that decluttering is not just about throwing ‘stuff’ away or creating beautiful surroundings, but about providing practical, long-lived processes that can support a person going forward. In addition to running Sorted!, Siân is President of the Association of Professional Declutterers and Organisers (APDO). She is in demand as a media spokesperson – having been featured in Cheshire Life and ‘Expert’s Corner’ on talk RADIO, as well as other broadcast, print and online news outlets. Siân’s goal is to inspire, motivate and declutter as many lives and businesses as possible. Visit Sorted! website here.