David is the founder of wellbeing PR agency DMC. With over 13 years of experience in leading agencies and brands in London across the fashion, beauty, lifestyle and wellness arena, helping support global brands and start-ups with media communication, editorial placements, social media curation and influencer engagement. Alongside this, David Mahoney is also a qualified counsellor, using this to embrace a holistic method of approaching communications, between all collaborators, stripping away the traditional agency model for a more personalised and personable approach, using the therapeutic skills of active listening, empathic understanding and reading the nuances between the lines.